The “Musk Effect”: How influential and well-known individuals can influence Bitcoin and other cryptocurrencies

On January 29, 2021, the price of one Bitcoin rose from $32,000 to $38,000 within a few hours. The catalyst for this jump appeared to be an update to Elon Musk’s Twitter bio. Musk used #bitcoin for his account description followed by a tweet that said: “In retrospect, it was inevitable.” At the time, the world was unaware that Tesla, Inc. had […]